The new face of Web3 entertainment.

Clozer is an innovative Web3 platform that enables fans to connect with like-minded communities, access exclusive content from football clubs, influencers, brands, and music artists, and collect authentic NFTs.

Clozer partnered with us to develop a platform that bridges the gap between Web2 accessibility and Web3 NFT integration. Their goal was to create an intuitive user experience that welcomes first-time NFT buyers while encouraging exploration and engagement.

Our initial discussions focused on a user-friendly Web2 frontend that connects to a Web3 NFT system. The platform needed to be easy to use and exciting for fans of football, music and digital collectibles.

The user experience was a major consideration for us from the outset and throughout the project. Everything from quizzes to rewards was thoroughly thought out, incorporating the two key user perspectives. To allow a broader range of users to engage with the service, design considerations for greater clarity and education on the NFT tokens were paramount.

Making members feel like they were a part of the community was also important, so interactivity on multiple levels, both with other members and with the clubs, was implemented. It was great working within the web 3 space, expanding my knowledge of designing for trading marketplaces was a big part of the project.

- Lewis Rickman, Designer