Driving Smarter Growth with Seamless UX.
We worked with Otto Car to design a high-performance, mobile-first website experience tailored to PCO drivers. The new platform supports scalable onboarding, smart integrations, and improved lead conversion, all underpinned by a flexible design system ready for growth.
Client
Otto Car
Sector
Retail
Product
Web app
Year
2025
Designing for Scale, Efficiency, and Conversion.
As Otto Car set its sights on becoming the UK’s leading platform for PCO drivers, its digital presence needed a major upgrade. The existing website struggled to support key goals: streamlined onboarding, real-time vehicle inventory, and seamless integration with the internal tools that power their operations.
With growth plans underway and an expanding service footprint, the Otto Car team needed a platform that could do more — from increasing automation and improving conversion rates to supporting marketing and customer service functions without adding admin load.
Key challenges included:
- Outdated design and user flows that didn’t match mobile-first expectations
- Disconnected systems and heavy reliance on manual tasks
- Lack of real-time vehicle availability and booking tools
- A need for scalable, brand-aligned content management
- Desire for a flexible design system to support rapid iteration
Collaborative Design for a Future-Ready Platform.
Arch led the end-to-end design of Otto Car’s new digital platform, working closely with their internal development and business teams to shape a scalable, API-driven website experience.
Built around a modular design system, the platform introduces a cleaner, faster, and more intuitive journey for PCO drivers — from vehicle discovery to onboarding and booking. Every component was designed to be reusable, extensible, and easy to maintain, supporting Otto Car’s need for continuous iteration post-launch.
Crucially, the project was delivered as a true partnership: while Arch owned the UX and UI strategy, visual design, and prototyping, Otto Car’s in-house developers led the build, using Payload CMS and a headless architecture to bring the experience to life.
This collaborative approach ensured seamless handoff and a design tailored to real-world implementation needs, empowering the Otto Car team to move fast and adapt as the product evolves.
Collaborative Design for a Future-Ready Platform.
Arch led the end-to-end design of Otto Car’s new digital platform, working closely with their internal development and business teams to shape a scalable, API-driven website experience.
Built around a modular design system, the platform introduces a cleaner, faster, and more intuitive journey for PCO drivers — from vehicle discovery to onboarding and booking. Every component was designed to be reusable, extensible, and easy to maintain, supporting Otto Car’s need for continuous iteration post-launch.
Crucially, the project was delivered as a true partnership: while Arch owned the UX and UI strategy, visual design, and prototyping, Otto Car’s in-house developers led the build, using Payload CMS and a headless architecture to bring the experience to life.
This collaborative approach ensured seamless handoff and a design tailored to real-world implementation needs, empowering the Otto Car team to move fast and adapt as the product evolves.
Otto Car Features.
- Fully responsive, mobile-first UX tailored to driver workflows
- Modular design system with reusable UI components
- End-to-end onboarding and booking journey
- Pulse API integration for real-time vehicle inventory
- Seamless form capture with Active Campaign
- Appointment booking via Appointedd integration
- Live chat and support powered by Freshdesk
- Admin-friendly CMS powered by Payload
- Cookie compliance and built-in SEO optimisation tools
Design-Led Platform Ready to Scale.
The redesigned Otto Car platform provides a strong foundation for the business’s next phase of growth. The MVP launched with core features designed to immediately reduce admin, improve conversion, and streamline onboarding.
Built for real users — and real scale — the design supports continuous improvement, enabling Otto Car’s team to iterate based on user feedback and analytics. By investing in a flexible, component-based design and working in close collaboration with development from day one, Otto Car now has the tools to grow faster, serve drivers better, and stand out in a competitive mobility landscape.
