Birkdale.

Birkdale’s product ecosystem is robust, but the customer journey into it was anything but. Homeowners lacked a clear, guided way to plan fencing projects, while installers relied on incomplete or manual inputs to build quotes.

At the same time, Birkdale already had critical infrastructure in place, including product data, pricing logic, and a retailer dashboard. Replacing these systems would introduce unnecessary complexity. The real challenge was connecting them.

The opportunity was to create a unified front-end experience that could translate product complexity into a simple journey, without disrupting existing workflows.

The result is a fully connected digital journey that simplifies project planning, improves lead quality, and strengthens Birkdale Sales’s existing ecosystem.

Homeowners can move from initial idea to fully structured quote within a single, intuitive flow, removing uncertainty and replacing it with clear pricing and detailed materials output. This not only builds confidence at the point of decision-making, but also ensures that every enquiry reaching installers is complete, consistent, and ready to act on. The shift away from manual quoting processes has streamlined operations across the board, reducing friction for both customers and trade partners.

At the same time, seamless integration with Birkdale’s product, pricing, and CRM systems ensures that all data remains centralised and accurate. Quotes, updates, and interactions are connected across customer and installer touchpoints, creating a more efficient and traceable process from start to finish. The platform also lays a strong foundation for future growth, giving Birkdale a scalable, flexible solution that can evolve alongside their digital ambitions.